Advertising Age - P&G Wants In-store Marketing Metrics to Match up to TV, Radio

by: David Polinchock

This new study has been getting quite a lot of attention lately and we think that it's a shame. Now, for full disclosure, we have a business relationship with POPAI, which is developing another study. However, we believe that none of the studied proposed so far go as far as we think they should go.

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