stereotypes

Making decisions, be they marketing or HR, on the basis of stereotypes of daft. No, it is idiotic.

Growing up, I loved to debate. With anyone. My debating tone used to drive my mother batty because she thought I was yelling at her. Exasperated, I would often bark back that I was simply debating. Over the years, I realized that my debating tone is one of such confidence that people believe me to be stating facts, not opinions. My mother interpreted it as yelling; my classmates interpreted it as arrogance. I also began to realize that it was the same tone as that of my male peers. I never apologized for my opinions, never deflated them with "I may be wrong but I think..." I asserted. Confidently. And loudly.

by: Dick Stroud

by: Dick Stroud

There is an article in the Telegraph about market segmentation from the viewpoint of a professor of psychology. It makes some good points and also illustrates a mega danger - stereotyping.