Stefan Kolle

Silly retreating battles - how the music industry once again misses the point

By: Stefan Kolle

We reported earlier on the Alternate Reality Gaming (ARG the band Nine Inch Nails (NIN) is using to promote it's latest album. For a full overview of all the (brilliantly conceived) activities that have taken place, a Wiki has been set up. I suggest to take a look.

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Gaming to save the world...

By: Stefan Kolle 

Several initiatives to do some real world good by using the virtual world of gaming struck my eye today.

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I Digg Dell

By: Stefan Kolle 

Dell lately really seems to get it. After their Direct2Dell blog was launched last year, helping to ease a lot of the DellHell pain, now Dell Ideastorm has been launched. Ideastorm allows visitors to make suggestions to improve the Dell experience.

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A Kodak moment? Yes, but....

By: Stefan Kolle

This video was shot as an internal commercial, to stir up things a bit at Kodak. Due to it's popularity with employees, Kodak decided to release it, and it's burning up the numbers on Youtube - and rightfully so. I can't remember the last time I laughed this hard at a commercial.

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MIT Advertising Lab: future of advertising and advertising technology

By: Stefan Kolle

Ilya Vedrashko is a regular contributor to this blog, so you are already aware of his insightful posts. However, I suggest to everybody to have a look at his blog right now - not only is the content top-notch, the new design he has implemented is really cool.
Link: MIT Advertising Lab: future of advertising and advertising technology.

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Take a fresh view

By: Stefan Kolle

Over on The Marketing Minute I found a very creative, and impressive, political ad. Yes, I know, we don't do politics here, but dont worry. It's not about the political message, it's the very clever execution of the ad that triggered me. As Drew says, I wish I had written this.
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Top Ten Trends in Marketing Innovation

by: Stefan Kolle

I’ve put together the 10 key trends I see for 2007 in Marketing Innovation. None of these are new, except for Net Promoter Scores which have only been around for a few years.

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Crowdsourcing and financing music: Sellaband

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It's a small step for mankind, a big step for Rock and Roll....and beer

by: Stefan Kolle

Another innovative use of technology - the branded Skypecast.

Simply put, a Skypecast allows a host to broadcast audiocontent to 100 users at a time. It reminds me of the analyst call Wall Street companies hold regularly. For instance Gizmodo has used it for interviews with tech execs.

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Students to Create Chevy's Next Super Bowl Ad

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