Who clicks on ads? (Revisited with data)

by: danah boyd

Two months ago, I ruffled some feathers with a post called Who clicks on ads? And what might this mean?
Lacking any good public research, I pointed to a blog post by an AOL
Global Advertising Strategy guy talking about research they did on AOL
ad clickers. The report was by no means generalizable to all ad
clickers, but it made a significant point: ad clickers are not

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