How and Why to Map Your Stakeholders

Today I'm pleased to share a guest post by Paul Laughlin. This post was originally published on his blog on October 2, 2017.

Do you have a stakeholder map? Is it up-to-date and do you use it?

Those questions frequently come up when I’m working with clients. In either training or coaching, the need to "know your stakeholders" is a common one.

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Consumers Are the New Brand Managers

by: Mark Rogers

Internet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it:

“Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want.

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Milton Friedman and the Social Responsibility of Business

by: Joel Makower

The most provocative statement of the past half-century on the role of business in society came in an essay in the New York Times, written by a fellow named Friedman.

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Think Big

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Buyer-centric no more

by: Jennifer Rice

With his recent comment to my Semantics post, Damon B. resurrected the customer-centric versus buyer-centric debate:

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New Role of Marketing

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