spreadability

Is Your Big Idea Worth Spreading?

It's no longer enough just to have a Big Idea. Now you need to have a Big Idea about how to spread that Big Idea. At this week's TED Conference in California -- the globally-anticipated event with the tagline "Ideas Worth Spreading" -- TED organizers announced the winners of the inaugural Ads Worth Spreading Challenge.
 
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If It Doesn't Spread It's Dead

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Spread or Die?

by: Nancy Baym

At the end of a long and interesting post, Henry Jenkins writes:

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