BMW Mockumentary: Walking the Line, or Much Ado About Nothing?

by: Josh Hawkins

Has BMW gone too far with a recent viral market stunt to promote the BMW 1 Series?

Despite a chilly response from the Word of Mouth Marketing Association (WOMA), the campaign has succeeded on several fronts: positive coverage in the auto biz trade press, blogosphere chatter, viral distribution among a younger demographic.

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Brands vs Consumers - Microsoft's Spoof Ad Campaign

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