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CNN Thinks LOL Cats Are the Future of News

Now that CNN and BuzzFeed have joined forces to create a new online video destination, the meme-ification of the news is almost complete. The viral celebrities, the LOL cats, and the Listicles have won. The one company at the nexus of the meme aggregation movement - BuzzFeed - and the one media company that practically invented the 24-hour news cycle - CNN - have partnered to give you the 24-Hour Buzz Cycle. All buzz, all the time.

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Marlboro Shows The Way Forward For Pepsi Brand Strategy

Soda pop consumption in the U.S. has fallen for the 8th straight year, dropping by 1.2% in 2012 to its lowest level since 1987. First lady Michelle Obama is leading a national charge to get kids to stop drinking it, and New York Mayor Michael Bloomberg wants to limit consumption legislatively. Alternatives to soda are cranking on as many sales cylinders as there are flavor options, from sports drinks and flavored waters, to energy drinks and teas.

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Like Anybody Cares?

by: Jonathan Salem Baskin

Much has been written about the merits of a dark arts branding practice called ambush marketing, and it all depends on a belief that anybody cares in the first place.

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