Unsubscribe Me You Bully: 4 Common Email Marketing Mistakes that Lead to Unsubscribes
by: Ravali Ravulapati
When I get unwanted and unsolicited emails from someone I don’t know, the first thing I do is look for the unsubscribe link. Yet, I’m still struggling with the fact that often when I’ve asked to be “unsubscribed,” an email somehow manages to sneak through to my inbox. This is when I start to doubt myself, “wait a minute, I thought I unsubscribed last time, but maybe I didn’t?”