Creativity in the Workplace. It's More Than Just Colorful Furnitures. Yes, the Space Matters but There Is More.

For all those cash-rich companies such as Apple, Google and Facebook, there is a race to hire celebrity architects to design their headquarters. Google headquarters consists of nine angled buildings connected by bridges. Reportedly, the idea was based on data collected from Google employees’ behavior which then translated into some kind of architectural algorithm that should produce “casual collisions” to make innovation happen more often. 

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How to Brand Space

Guest Post by: Laszlo Kövari

“Differentiate or die”. This is branding dogma.

Yet: the majority survives nicely without true differentiation.

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