Viral Video Is a Secret Weapon Many Are Still Learning to Use. It Is Highly Engaging. Advertisers Ask Why Are We Paying for Reach when What All We Want Is Engagement? Think Viral!
by: Idris Mootee
When most people think about viral videos, they think of a crazy idea (often funny) that is irrelevant to the brand and put it out there to see what happens. The field has gotten much more crowded in the past 12 months but the behavior of sharing video is more common and bloggers help create more space for that. iPhone is another factor.