Sony

Viral Video Is a Secret Weapon Many Are Still Learning to Use. It Is Highly Engaging. Advertisers Ask Why Are We Paying for Reach when What All We Want Is Engagement? Think Viral!

by: Idris Mootee

When most people think about viral videos, they think of a crazy idea (often funny) that is irrelevant to the brand and put it out there to see what happens. The field has gotten much more crowded in the past 12 months but the behavior of sharing video is more common and bloggers help create more space for that. iPhone is another factor.

 

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Big News from Last.fm

by: Nancy Baym

Last.fm users may have noticed that the 2-toned indicators of whether a song could be streamed in its entirety or for only 30 seconds changed colors today. The small aesthetic shift is a sign of a much larger one announced on the Last.fm Blog today:

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Denise Lee Yohn: Goodson Does Lunch-Time Chats

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Human Nature Will Drive the End of Advertising as We Know It

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Sony's Virtual World Brand-Friendly

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Sony Home ... Why Can't I Make My Own Stuff?

by: Alain Thys

When looking at part 1 and part 2 of the unveiling of Sony Home for the PS3, I was dazzled by what I can only describe as a cool combo of an über-interface to the Sony media-world and a hi-res version of Second Life for my living room TV. Even my wife started saying she wanted a PS3.

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Ten Questions With Michael Raynor

By: Guy Kawasaki

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