social Web

One of the most interesting parts of my job is working wirth each January to curate what the firm sees as the key trends that we think our clients and teams need to think about in the year ahead. This is the second time Steve and I collaborated on this effort. What I really like about our 2011 effort is that we don't just gaze into the crystal ball but we provide actionable insights along with recommendations on what you should be doing.

A while ago, I was asked to describe the Social Web in just 5 keywords. Here are the 5 tags which I have chosen to summarise it:

We wrote last week about the rise of social web literacy – how people are having to get used to a new way of communicating and a new way of using language to share information and ideas. It’s not just the technology and tools available to us that are different, the real change comes when people use these tools, adapting what they say and how they say it.