Originally posted at Harvard Business Review blog
Less than a week has passed since the interactive portion of SXSW, a Mecca for the world's digerati, wrapped up. Some have written scathing reviews vowing never to return and others provided a more balanced look. From a sociological point of view, I'd argue that events like this serve up insights by the pound, if you are willing to look for them. Here are a few things I noticed and how you can apply these insights to the business world.