social systems

What SXSW Taught Me about Social Systems & Business

Originally posted at Harvard Business Review blog

Less than a week has passed since the interactive portion of SXSW, a Mecca for the world's digerati, wrapped up. Some have written scathing reviews vowing never to return and others provided a more balanced look. From a sociological point of view, I'd argue that events like this serve up insights by the pound, if you are willing to look for them. Here are a few things I noticed and how you can apply these insights to the business world.

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How to Evaluate Social Media Street Cred

You may or may not have heard that Best Buy, when recently announcing they were hiring a director of emerging media listed a requirement that qualified applicants have a minimum of 250 + followers on Twitter. This launched a flurry of debate specific to this one issue, but the bigger issue as we've discussed here before is that organizations are increasingly looking for individuals who can not only fit into their corporate culture—but also poses a DEEP knowledge in all things related to social business.

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Clusters + Connectors

by: David Armano

I've described tightly knit online communities as "clusters" and manifestations of social media such as blogs (or widgets) as "connectors".  In recent weeks I've read a couple of perspectives that emphasize preferences for one over the other.  Some of us like forums:

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Social Systems

by: David Armano

When we think about social networks—we tend to focus on the connecting
nodes.  The links that bind us and what makes a network, a network. 
But the less frequently told story is the one where we spend countless
hours building and maintaining our own little "social solar systems".  In these "social systems" we have multiple planetary ecosystems revolving around us.

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