Social Strategy

Social Culture Leads, Social Strategy Directs, Social Tactics Do

Lead, Direct, Do. Its not a bad starting point for thinking about social. I was triggered to think about this after reading an interesting post on HBR (Link Here). My frustration with this industry has always been the tactics salesmen, the how-toers, the Top fivers, the Best Ofers. And I think in some cases perhaps we have become slightly lazy in the way we plan and think strategically about social.

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What Will Make Social Strategies Even Better in 2011

I tried to shy away from creating lists about things, top tens and how to's in 2010. However, its clear that they have their usages and fortunately mine aren’t selfishly about driving SEO, these are about genuine beliefs in what I think will make Social Strategies even better in 2011.

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Dictatorships vs. Collectives: Strategic Metrics for Organizations

Nokia vs Apple, we can see how that one’s going, how about Google vs Facebook? What these matchups have in common is they are both between organizations with distinctly different cultures, one a collective and the other a dictatorship. I’m hoping that they are descriptive enough that it was obvious that the collectives were Nokia and Google and the dictatorships were Apple and Facebook :)

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Changing Your Marketing Mindset: 12 Steps to the Interactive Future

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