social responsibility

April 13, 2007

Who's Generation?

OK, maybe this is slightly off topic - but let's just pretend it's a part of our discussion on Grey Marketing. A group of over 90 (some over 100) year olds have been brought together as a band to record The Who's My Generation. Taking place in the Abbey Road studios, a lot of wonderful references are made for the careful observer.

Continue to watch this must see video!

video, grey, Stefan Kolle, social responsibility, viral

April 9, 2007

5 secrets to success

by: Danah Boyd

danah boyd, communities, academia, social responsibility, social networks, sharing, knowledge

April 9, 2007

The Greenwasher in All of Us

by: Joel Makower

social responsibility, public awareness, green, consumer behaviour, Joel Makower, CSR, transparency

April 1, 2007

The Untapped Potential of Social Entrepreneurs

by: Joel Makower

Joel Makower, social responsibility, social enterprise, people, innovation, entrepreneurship, sustainability, strategy

March 26, 2007

The Corporate Climate Revolution Will Be Televised

by: Joel Makower

Thanks in large part to Al Gore, climate movies are the new black.

climate change, campaign, TV, Joel Makower, CSR, strategy, social responsibility, renewable energy, online, green

March 23, 2007

Getting Companies To Do The Right Thing - dotherightthing.com

by: Karl Long

Of all the various social networking, citizen media, digg like things going on, dotherightthing.com appeals to me a great deal. Essentially it is a site that allows people to share stories about companies and how their policies are effecting the world, and people can vote on the “importantness” of the stories.

Karl Long, Dotherightthing, word of mouth, social responsibility, online, consumer generated media

March 19, 2007

Green Labels as Driver of Consumption and Loyalty Programs

by: David Wigder

Tesco, CSR, sales, reward, retail marketing, green labels, green, carbon, David Wigder, shopping behaviour, social responsibility

March 18, 2007

Gaming to save the world...

By: Stefan Kolle

Several initiatives to do some real world good by using the virtual world of gaming struck my eye today.

charity, branded entertainment, Stefan Kolle, One Big Game, monetization, non-profit marketing, social responsibility, gaming

March 12, 2007

The Spoils of Success for the Natural Products Industry

by: Joel Makower

The natural products industry has become a screaming success. That's mostly good news. It also offers some cautionary tales for the sustainable business sector.