social responsibility

Who's Generation?

By: Stefan Kolle 

OK, maybe this is slightly off topic - but let's just pretend it's a part of our discussion on Grey Marketing. A group of over 90 (some over 100) year olds have been brought together as a band to record The Who's My Generation. Taking place in the Abbey Road studios, a lot of wonderful references are made for the careful observer.

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5 secrets to success

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The Greenwasher in All of Us

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The Untapped Potential of Social Entrepreneurs

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The Corporate Climate Revolution Will Be Televised

by: Joel Makower

Thanks in large part to Al Gore, climate movies are the new black.

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Getting Companies To Do The Right Thing - dotherightthing.com

by: Karl Long

Of all the various social networking, citizen media, digg like things going on, dotherightthing.com appeals to me a great deal. Essentially it is a site that allows people to share stories about companies and how their policies are effecting the world, and people can vote on the “importantness” of the stories.

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Green Labels as Driver of Consumption and Loyalty Programs

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Gaming to save the world...

By: Stefan Kolle 

Several initiatives to do some real world good by using the virtual world of gaming struck my eye today.

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The Spoils of Success for the Natural Products Industry

by: Joel Makower

The natural products industry has become a screaming success. That's mostly good news. It also offers some cautionary tales for the sustainable business sector.

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The Electron Economy: the Energy Future is nearer than you think ...

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