social responsibility

The Renewable Electron Economy Part IX: What is Renewable Energy Anyway?

by: Michael Hoexter

I’ve been posting  on the Electron Economy/Renewable Electron Economy for the past 9 months but have been relying on the Justice Potter Stewart definition (“knowing it when I see it”) of renewable energy. Most people tend to define renewable energy by listing certain natural resources: “Oh, its wind, solar, geothermal, wave, tides, etc.”

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Green Marketing on Social Networks

by: David Wigder

Participation in social networks continues to grow seemingly without bounds as more people seek to connect, share and collaborate with likeminded individuals online. Today, hundreds of millions of online users have already signed up, with an increasing number belonging to more than one network.

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Top 15 Coolest Worldwide

by: Scott Goodson

Dutch-based "Sign of the times" has published their 15 coolest (things?) worldwide. Some of them are mechanical wonders, like the levitating functional light bulb, to the oddly named Space Disco, and also such bizarre selections as the Momento Mori by Barry Barton, an Australian who makes jewelry out of animals.

What are the criteria for this thought-provoking list? Who knows.

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Marketing Challenge: Can We Profit From Poverty?

by: Alain Thys



Every day thousands of people die from bad marketing.  Neither Google nor I remember where I read these words.  Perhaps I never read them at all. But as I was flying from Zurich to Amsterdam I couldn't get them out of my mind.

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Change in Nomenclature: “The Renewable Electron Economy”

by: Michael Hoexter

I’ve been devoting this blog for the last 4 months to talking about the “electron economy”, how most of our energy needs can be satisfied by using electricity and electrical devices with minimal damage to the planet and our future well-being.

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Another 'Marketing-for-ill' Practice

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Should You Talk to Your Daughter before Unilever Does ?

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Marketing for Good--and for Ill

by: John Caddell

I can't wait for the upcoming book by Harvard Business School marketing professor John Quelch (his blog is here) and Katherine Jocz called "Greater Good"--because I am fully expecting to disagree with it.

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Going Green to Recruit and Retain Employees

by: David Wigder

“I have never seen anything equal to sustainability as far as attracting, motivating, and bring people together.”  — Ray C. Anderson, Founder and Chairman of Interface in AmericanWay Magazine, October 1, 2007

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Yahoo, the 'Moral Pygmy' problem and reputation on the Internet

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