social responsibility

by: Joel Makower

by: David Wigder

Wal-Mart is sending its employees back to school – all 1.3MM of them – to teach them “how to better take care of themselves and the environment”.

by: David Wigder

Many green products require a premium to offset higher costs associated with mitigating environmental impact. In certain categories, consumers have already demonstrated their willingness to pay higher prices for environmentally-friendly products.

by: David Wigder

by: David Wigder

Green products can be a win-win for all, aligning societal benefits with consumer ones. More typically, however, green products are challenged by three issues, in that they:

Offer Benefits that Consumers Undervalue
Consumers typically undervalue the social benefits from green products. How could they when social benefits are typically less tangible and represent only one of many considerations when making a purchase decision?

by: Joel Makower

Here's the assignment: You've got four minutes to get millions of busy, information-overloaded citizens concerned about climate change and motivated to take action. How would you do it?

Wait, there's more. You can use humor, but it can't be fall-down funny, since this isn't exactly a humorous topic.

by: Joel Makower

Forget the "triple bottom line." Get ready for the "blended value proposition."

Before you glaze over about yet another sustainability-minded catchphrase, consider that this brave new term is being bandied about in the nation's top business schools -- or, at least, those with sustainability programs.

by: Joel Makower

The notion of "sustainable consumption and production" continues to be one of the more persistent and vexing challenges on the sustainability front.

by: Yann Gourvennec

new scientist article about global warming and its consequences in Europe is raising fears that Europe might enter a new ice age. Not much to do with Marketing and Innovation you will say. Well I think just the other way round.

by: Joel Makower

It's axiomatic that the more people truly understand something, the better able they'll be to create informed opinions and decisions. And in the case of environmental literacy, what we don't know truly could hurt us.