social responsibility

Working Purposefully

by: Jennifer Rice

I haven’t written in a while, I know. I find that when I’m resisting something, it’s a sign that I need to do some thinking and reevaluation. So that’s exactly what I’ve been doing, and it’s time to start sharing my thoughts.

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Are Carbon Offsets More Than Hot Air?

by: Joel Makower

A new report that rates providers of retail carbon offsets is out today, and even the anticipation of its publication has caused a flurry of anxiety among some of the 30 companies it reviewed.

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Offsetting Carbon in a Voluntary Market

by: David Wigder

An Interview with Adam Stein, VP of Marketing at TerraPass

 

Founded in 2003, the Chicago Climate Exchange (CCX) is the world’s first voluntary exchange for registering and trading emission allowances for gases that cause climate change.

 

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Hollywood, Through a Green Lens

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SL: Socially Responsible Camping

By: Ilya Vedrashko

I was preparing slides for the marketing 3 conference and hunting around Second Life's malls for a good illustration and by chance teleported to Caliente City Mall.

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Making Net Neutrality Relevant

by: danah boyd

Discussions concerning network neutrality have been occurring in the blogosphere for years now. Yet, at family events like Thanksgiving, i'm reminded of how incomprehensible this issue is to most educated people in this country. I'm curious if others out there are having difficulty explaining this issue (and its significance) to their parents, cousins, and other relatives who think email is a recent invention? What tactics have you taken?

Here's the best explanation i could muster:

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Milton Friedman and the Social Responsibility of Business

by: Joel Makower

The most provocative statement of the past half-century on the role of business in society came in an essay in the New York Times, written by a fellow named Friedman.

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I Want to Be in Advertising ... The Video

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At New Resource Bank, Money Talks ... Green

by: Joel Makower

A lot of environmental types get squeamish when the talk turns to money and finance. They believe that most notions of capitalism fly in the face of sustainability, and vice versa. Money is so unseemly, it seems.

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pre-election cynicism

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