social networks

Facebook Fatigue or the Rise of Niche Online Communities?

by: Matt Rhodes

It seems that everybody is talking about Facebook today. And not about who they’ve poked or pictures from a party last weekend. They’re talking about Facbook fatigue, a concept first reported in the Times and then picked up across the media and blogs.

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A New Era for Qualitative Market Research?

by: Matt Rhodes

Some people think that the the internet and qualitative research make unlikely bedfellows. But at FreshNetworks, we think that qualitative methods are set to exploit the way we use the internet, and specifically online communities, to share opinions and information.

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Online Brand Building - a Case Study from Avis Europe

by: Mark Rogers

Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.

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We Are Carrying too Many Cards? Someone Needs to Solve This Problem

by: Idris Mootee

I've come up with two great ideas today. Here’s a big one for Facebook ....create a digital card that can replaces all the membership cards to replace all the cards that we carry and jam our wallets. Make it the size of an iPhone and I can just flip through my card on a touch screen. Or make that application reside on an iPhone.

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Do All Social Networks Suck at Groups?

by: Nancy Baym

Web 2.0 is supposed to be all about harnessing the wisdom of crowds, playing simultaneously off the glorification of the individual via personalized profiles and services and the algorithmic magic that happens when individual data is mined.

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How Good a Friend Is a Last.fm Friend?

by: Nancy Baym

With my colleague Andrew Ledbetter at Ohio University, I’ve been finishing up a paper looking at relational development amongst “friends” on Last.fm. Our paper’s been accepted for presentation at the Association of Internet Researchers’ annual meeting in Copenhagen in October. Here’s the abstract. Forgive the heavy academese:

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musing about social networks and g/local cultures

by: danah boyd

While taking a break from my dissertation to do my taxes, my mind wandered back to my data. I started reflecting on how the new suburbia* parents I met when interviewing teens knew few other adults in their community. They knew other adults in passing - fellow churchgoers, parents of kids' friends, etc. but many didn't really socialize outside the family.

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'Social Networks' and 'Social Identities'

by: Idris
Mootee

Everyone is talking about Facebook during the last two
weeks. Social networks are becoming commodities just like web-based email
accounts such as Hotmail or Gmail. This game isn't about the next upcoming
killer features or cool widgets. The value of any social networks are based on:

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Emerging 'Social Commerce' and 'Micropreneurs'

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Mobile Social Networks - Random Thoughts

by Idris Mootee

The
idea of mobile social networking first came to my mind three years ago
when I was traveling with my colleague Keith Liu from Dulles after
meeting with AOL. I was preparing a speech for an upcoming conference
on "social computing". We talked about the business idea of launching a

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