social networks

"Business" Is Nothing but "Social Networks"

Post by: Sigurd Rinde

We have a plethora of hugely successful cloud based social networks, but why only fulfil banal social needs? Those way up in the Maslow pyramid kind of needs. Why stop there? 

[This was inspired By @dahowlett's post the other day so a thankful nod his way!]

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Risk Reduction Strategies on Facebook

Sometimes, when I’m in the field, I find teens who have strategies for managing their online presence that are odd at first blush but make complete sense when you understand the context in which they operate. These teens use innovative approaches to leverage the technology to meet personal goals. Let me explain two that caught my attention this week.

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Local vs. International Social Media Platforms: A Thorough Study by Sofrecom

Carlos Jordan de Urries (left) and Chrystele Bazin (below), senior consultants at Sofrecom (a France Telecom Company) have updated us on the status of Social Media in emerging markets last Monday in Cairo. In this presentation, we’ll focus less on international Social media platforms and more on what the motivations are for people to follow – or not follow – brands like Coca Cola for instance.

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Social Divisions between Orkut & Facebook in Brazil

I have been writing about social divisions between Facebook and MySpace for some time now, focused exclusively on American teenager dynamics. Yet, every time I post about this subject, folks write to me to ask if I know much about social divisions elsewhere in the world. Alas, I have never done fieldwork outside of the US and so most of my knowledge is second-hand. Even worse, I’m never quite sure where to point people to.

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93% of the World Is Not on Facebook

Facebook will today announce that it has reached 500 million users. This number is incredible, and perhaps even more impressive is the rate at which the social network is growing. Just five months ago they had 400 million users. The site’s user base has grown by 25% in less than half a year. Incredible stuff.

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What Teens Think When Parents Join Facebook

I have often wondered what the reaction of my friends children is to the arrival of mum and dad on their Facebook page. I always guessed it would be shock horror.

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Brazil Tops League of Social Media Users

In Brazil 86% of internet users regularly use social networks and other social media sites. This places them top of the league of social media users globally, with Italy in second place (with 78% of internet users regularly using social media) and Spain in third place (77%). This data comes from the Nielsen’s study of the reach and usage of these social media sites by country which looks at the reach of social media sites in individual countries and the amount of time users spend on them.

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Facebook, Privacy Settings and Taking Control of Your Personal Brand Online

Facebook today announced new features to address the criticism that is has faced recently for its privacy settings and processes. In December 2009 and then again in April this year, the site made a number of changes to its privacy options and settings. In essence they opened up more data to users beyond your friends and immediate networks and changed some of the default settings. This led to the situation where users had 50 different settings and 170 options to control the levels of access to and sharing of the data and information on their profiles.

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Quitting Facebook Is Pointless; Challenging Them To Do Better Is Not

I’ve been critiquing moves made by Facebook for a long time and I’m pretty used to them being misinterpreted. When I lamented the development of the News Feed, many people believed that I thought that the technology was a failure and that it wouldn’t be popular. This was patently untrue.
 
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Facebook Is a Utility; Utilities Get Regulated

From day one, Mark Zuckerberg wanted Facebook to become a social utility. He succeeded. Facebook is now a utility for many. The problem with utilities is that they get regulated.

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