Many years ago, there were a few influential academic articles that predicted that the coming web of information technology would cause more activities to be performed in a market, not within the walls of the firm.
I've been reading about Microsoft's venture into the world of the iPod for a few days, but this piece from Engadget had something that really blew me away! MS will scan your iTunes account and pay for you to add those songs to their new player. Ingenious, I say!
Let the articles about branding on the social network commence. Actually, hype aside—there are a lot of opportunities to message/provide experiences where the people go. It's that simple. I'll use my own life as an example—I watch almost no television anymore except for a few favorite shows which I Tivo (My Name Is Earl is a must).