social networks

The 7 Basic Rules of Social Network Design for Marketers

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Luxury Brands Should Jump on the Social Network Parties

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Managing Brand Meanings - An Anthropological Perspective

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Innovation Playbook - Is There an Innovation Glass Ceiling?

by: Idris Mootee

I wanted to post the second part of slides
today but I am in Chicago this week and have no access to my other Thinkpad. So
I will just write about it and follow up with the slides next week.

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The Coming Convergence of Email and Social Networks

by: Idris Mootee

Facebook
are still attracting tens of thousands of new users each month and
Google is trying pushing the social networking its OpenSocial
initiative. Not long ago Microsoft spent $240 million to buy a 1.6 % of
Facebook (that gives Facebook a valuation of $15 billion and there's
almost no room for any option play for employees with this valuation.)
Just when Facebook thinks that its 50-plus million users can now be
mined for ad dollars. They received a harsh lesson and realized just

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Social Networks Next Game

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A Few 2008 Predictions (Not Exhaustive) and Happy New Year to You All!

by: Idris Mootee

I guess this is the time to make some predictions. This is by no means
exhaustive and some are more important than others. Here they are but
not particular order of importance other than just some random thoughts
at this time of the year in front of my fireplace. If you have some
good ones to add, pls send them this way.

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'Spamturitis' and Facebook's Signal to Noise Factor

by: David Armano

"Spamturitis" is the combination of too much spam combined with too many features.  If you look at the above (below) note from Marcus Brown—you can see he's had enough of Facebook.

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Social Systems

by: David Armano

When we think about social networks—we tend to focus on the connecting
nodes.  The links that bind us and what makes a network, a network. 
But the less frequently told story is the one where we spend countless
hours building and maintaining our own little "social solar systems".  In these "social systems" we have multiple planetary ecosystems revolving around us.

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valuing inefficiencies and unreliability

by: danah boyd

Two deeply embedded values in the world of technology development are
efficiency and reliability. Companies pride themselves in maximizing
efficiency and reliability and, for the most part, consumers agree. We
like when our search engines produce results quickly and reliably. Yet,
when it comes to social technologies, I suspect that efficiency and
reliability are not the ideal metrics.

Let's start with reliability. In some senses, we want our social

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