social media

How Much Is My “Like” Worth?

I received an email a few weeks ago from Travelocity, a service I use rather infrequently to book hotels, and it offered me a $25 coupon if I’d “like” the company’s Facebook page. It got me thinking about what it would get in return:

 

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A Multi-Platform Social Media Strategy Increases Facebook Engagement by 50%+

An occasional hurdle you face in social media marketing is the ‘Facebook only’ approach.

Depending on their level of social media knowledge and their need to show the big number internally, you’ll sometimes get a directive from a marketer to focus on Facebook at the expense of other networks.   After all, surely 900 million users can’t be wrong.

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Facebook Unlike and Internet Schadenfreude

“Facebook is worth $100 billion, but all I got was this lousy status update.” That just about sums up the type of public sentiment that has been inundating the Internet over the past few weeks. Facebook’s much-anticipated $100 billion IPO is almost ready to hit the market after a circus-like roadshow where Zuckerberg was chided for, among other things, wearing a black hoodie.

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The Science of Social Media ROI

Last week I presented at a webinar as part of a series looking at the science of social, focusing on social media ROI and demystifying the confusion that surround it. The problem with social media ROI is that it is so easy to measure so many things that we become overwhelmed by measures. We think that everything is important and that everything is a measure of ROI. It isn’t. And it isn’t. Followers and Likes do not make ROI; moreover they stop us from thinking about the bigger business benefit of social.

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Video Interview: Social Media at Orange in a Nutshell

I prepared this series of video interviews in order to prepare myself for the Ronewmedia conference in Bucharest, Romania. In those 3 interviews, I describe what I do at Orange,our philosophy and where we think the wold of Corporate social media is going.

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10 Major Trends In Corporate Social Media Management (2/2)

This is part 2 of a two-part piece dedicated to the major trends in coroporate social media management, which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field.

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10 Major Trends In Corporate Social Media Management (1/2)

8 years after its introduction – and a few name changes – Corporate Social Media can no longer be considered as an innovation. We have clearly hit the third wave of its implementation in Corporate environments, that is to say the structuring of collaborative web initiatives in order to scale in multi-billion dollar companies (and smaller companies. In this piece which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field.

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Our Brains Make Facebook Worth $90 Billion

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare – as a longtime online community builder, I’ve found that “poster’s remorse” is common – people post something too personal and later regret doing so. So why do people share so much?

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Is the 1,9,90 Rule Outdated?

The BBC have just released some interesting research around participation online. The findings (the result of a "large-scale, long-term investigation into how the UK online population participates using digital media today") have raised a little controversy since they seem to indicate that the long-term model or view of participation online, the 1,9,90 rule, is outmoded.

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The Internet's Battle For Our Digital Souls

Harvard neuroscience researchers have just confirmed what many of us have suspected all along: social networks like Facebook, Twitter, Instagram and Pinterest are “brain candy” for Internet users. Every status update, every tweet, every pin is a micro-jolt delivered squarely to the pleasure centers of our brains. We get approximately the same type of pleasure from talking about ourselves on social media as we do from having sex. As Facebook bulks up to take on new challengers after its much-anticipated IPO next week, is it possible that the battle for future dominance on the Internet will actually take place inside our heads?

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