social media

My Tips For Social Media Management In Romania and Elsewhere (3/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 3 of 5

Can you give us 5 tips as to how company can manage a crisis through social media?

Continue Reading

Small, Frequent, Fine-Grained Interactions

I really liked this post by Graham Oakes over on the Econsultancy blog describing the challenge organisations face in adapting to the 'small, frequent, fine-grained' patterns of interaction that characterise mobile. He talks about how they erode organisational boundaries ("each one chips away at the edge, breaking up the clean line that many organisations like to place between themselves and their external environment") by breaking transactional boundaries and cycles and bringing an informality to interactions.

Continue Reading

My Tips For Social Media Management In Romania and Elsewhere (2/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 2 of 6

Continue Reading

Social Media Adoption in Business – Wanna Know?

Social Media is reaching mainstream adoption in the enterprise – right?

Do we really know that?

Or are we just speculating?

Continue Reading

Robo-Pricing

There was something of a kerfuffle recently when it became public knowledge that travel website Orbitz were recommending different price ranges of hotels based on the user's operating system. Data mining had told them that Mac users typically pay a premium of upto 30% on a night's stay so they were using data to improve content recommendation, and in the process their chances of selling products at premium prices.

Continue Reading

My Tips For Social Media Management In Romania and Elsewhere (1/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 1 of 5

What trends have you identified in corporate social media management at the moment? Does Romania align to these trends (or what must Romanian companies do to do that)?

Continue Reading

Intuit: The Social Media Manager Who Found His Job With Social Media

Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Björn Ühss, global social media manager at Intuit at the useful social media conference which took place in London last week. It was about the changing landscape and mindset of Social Media:

Continue Reading

5 Takeaways from the AllFacebook Conference

by: Jason Miller

Last week I attended the AllFacebook Conference here in San Francisco. Two gloriously informative days of nothing but thought leaders talking about the latest trends and best practices in the world of Facebook marketing. Incredibly insightful sessions and presentations from the likes of Dennis Yu, Marty Weintraub, Robert Scoble, and Brian Carter just to name a few.

Continue Reading

SAP: Convincing the CFO That B2B Social Media Can Be a Benefit

Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the B2B world and I was lucky enough to sneak out of the B2C session and switch rooms to listen to her. Her presentation was about how to convince your CFO about the benefit of social media. Not an easy task, but Sarah knows how to circumvent the issue; here is how:

Continue Reading

Financial Services Don’t Get Social Media

Morgan Stanley is going to let 17,000 of its financial advisers use Twitter and LinkedIn, and Chase is running a promotion (I found it on Facebook) that lets small businesses compete for grant money. Both efforts reveal that these financial services brands don’t have a clue about how to use social media.

Continue Reading
Subscribe to RSS - social media