social media

Brands need consumers’ permission to capitalise on social media data

December is often a time for predictions, and the most consistent predictions for social media in 2013 concern data. Whether it’s called big data or social media data, brands are expected to make more use of the opportunities this data holds in the coming year.

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Friends With Benefits: Employees Are Social Too

Several months ago, I had the pleasure of moderating a panel at the Pivot conference in New York City. With me on the panel was Chris Heuer from Deloitte (and Social Media Club) and Pheobe Venkat, head of social at ADT. We discussed a less explored conversation when it comes to all things social—but every company has them:

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Europe’s Bankers say understanding customer social media data is top 2013 priority

The ability to interrogate and make decisions based on consumer data from social media is a key 2013 priority for European bankers according to a survey from the European Financial Management Association (Efma) and the Fair Isaac Corporation (Fico). The survey of credit risk professionals from 27 European countries found that analysing these data to better understand consumer needs was a priority for 54% of respondents.

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BSMi’s 2012 Global Influencer Survey: Top 100 influencers in digital, social media and marketing

Guest post by Olivier Blanchard

I can’t lie, every time I see a list of top social media or digital “influencers” pop up in my stream, I cringe a little. Why? Because 99% of the time, Top 10/25/50/100 lists are nothing more than linkbait and bullshit. Here’s how it usually works:

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Richard Branson is right – CEOs should take part in social media. But how?

This comes as no surprise – levels of social media adoption inside brands can be much lower than among their consumers, or indeed among their newer employees. But when you do engage a senior team with the opportunities that can come from social you tend to find that they become some of the most vociferous enthusiasts.A recent study by IBM found that only 16% of global CEOs are taking part in social media, and only 1 of the more than 1,700 CEOs interviewed had their own blog.

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How Lady Gaga uses social data to personalise gigs

It seems simple when you hear it, but one of the most interesting examples of social media data I have read about recently comes from Troy Carter, Lady Gaga’s manager, at last week’s Wired 2012 event. Using social data from Spotify to help to design the set-list for a gig. Simple, effective and the kind of personalisation that is only available with widespread social sharing.

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Pinterest Emerging as Promising Platform for Green Marketers

Over the past 12 months, Pinterest has witnessed explosive growth. The site has topped 23 million unique visitors and average site visit time is nearly 100 minutes per month, making it one of the largest and most engaging social networks around. AdAge raves that “…Pinterest has gone from relative obscurity to exalted status alongside Facebook and Twitter…”

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The Social Sickness – [Infographic]

Guest Post by: Jason Miller

Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local Starbucks more than anyone else? Your answers to these questions will determine whether or not you have an unhealthy relationship with social media.

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Instagram Beats Twitter in Daily Mobile Users. Engagement Significantly Higher

Showcasing the growth of the so-called visual web, Comscore (vla All Things D) today came out with figures to show that, in the US at least, Instagram had 7.3 million daily active users (DAUs) beating Twitter’s 6.9 million.

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Scenarios for the Future of Social Media – #blogbus

I put this presentation together at very short notice in order to facilitate assession organised by Orange Business Services for its clients. This isn’t therefore a piece of scientific research, far from that, but merely a few random thoughts put together, in the light of what my team and I go through on a daily basis as well as the conclusions from our visits in Silicon Valley (Sept 17-22, 2012) as part of the blogger bus tour (check for details as well as Twitter for the #blogbus hashtag).

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