social media

Social Media Marketing Advice, According To Doctor Who

Fans who ordered DVDs of this season’s BBC series Doctor Who have started receiving them, only there’s a catch: The disc contains the season’s final episode, which has yet to air on TV! The show’s producers have made a big deal about that finale, including promises of plot twists and revelations that will be huge for Whovians.

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Why Pinterest Needs to Become the 4th Logo on Your Website – 18 Pinnable Facts

Sure, in the early days of social you may have added Facebook as a link button, then you might have dabbled with video and extended out to Youtube, of course you realized early that Twitter brought something new to the table and now, what’s out there that is important enough to be called out?

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Research shows that 51% of consumers don’t want brands listening to them in social media

According to Altimeter, 42% of businesses in the US are prioritising Social Media Listening in 2013 – putting real focus on how they sift through and learn from the conversations in social media. But a recent study of US consumers found that 51% of them do not want brands to be listening to what they say online. As a greater emphasis is placed on social media listening and big data, the tensions with consumer privacy will also rise.

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When social media posts come back to haunt you. Why we all need a right to be forgotten online

After just a few days in the job, the UK’s first youth crime commissioner, Paris Brown, resigned over some of her past Twitter postings. There are no doubt many posts that she wishes could be deleted, forgotten forever, and she is not alone.

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New research shows most consumers still don’t trust brands in social media

Only 10% of European consumers trust posts by brands on social media sites like Facebook or Twitter; in North America this number increases to 15%. This is the finding of new research from Forrester. It shows that consumer trust of brands in social media is still much lower than the trust they have for their friends and the posts they make.

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Are you now filtered out? What Facebook’s new News Feed really means for brands

Facebook yesterday launched a significant refresh of its News Feed – the main way most people interact with content on the social network. The changes give images a more central role in the user experience (which makes sense as almost 50% of the content shared on Facebook is now visual). And there are now more options to tailor your feed – including the option to get updates just from your friends.

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Social Media Are More Interested in Your Supply Chain Than Your Marketing

Horse meat keeps turning up in European food products. Though the vast majority of brands tested most recently by the UK government came up clean, meat from Taco Bell and Bird’s Eye got flagged. This comes after major equine revelations about Burger King’s cheeseburgers and Ikea’s meatballs.

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Affluent investors increasingly use social media to inform investment decisions

New research shows that 70% of affluent US investors have made an investment decision based on information they have learned from social media; 34% use social media specifically to help inform their personal finance and investment decisions. Even for High Net Worth individuals with more than $1m in investable assets, 25% seek investment advice from social media.

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It's Time to Re-Invent Advertising

Several weeks ago I drafted a post articulating the need for the Public Relations industry to re-invent itself. That still needs to happen—and there's a lot of work to do. What I didn't communicate in that post is the fact that it's becoming increasingly meaningless to distinguish yourself as a practitioner of "advertising" or "public relations" because increasingly to the end consumer, user or stakeholder—it's all just becoming content. And as I've stated many times before:

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The Demographics of Social Media Users — 2012

Pew Internet Research has been busy looking at the demographics of social media use in the US.

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