social media

Why “Pinterest Is the Next Facebook” Is Just a Silly Thing To Say

In the UK this morning many commuters would have read a piece in The Metro about whether Pinterest is the next Facebook. This is not the first article or blog post about this, and I fear that it will not be the last. The short answer to this is ‘no’. And the longer answer is ‘no, because they are fundamentally different, non-competitive things’.

Continue Reading

Of Influence and Trust by 1000heads’ @joannejacobs #lul360

Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia and will be leading the WOMM company 1000 heads down under. Her pitch was about trust and influence and she took the opportunity of this last UK presentation for reinstating quite a few important facts.

Continue Reading

3 Ways Retail Banks Could Get More Benefit from Social Media

Guest Post by: Ed Thompson

Following last week’s post exploring social media fears and opportunities for financial services brands, this blog post suggests three  ways that retail banks could make real, innovative use of social media to differentiate their products.

Continue Reading

Would Your People Recommend Your Products?

Ever more executives want to create marketing magic by turning their consumers into "brand promoters". But with all the customer advocacy programmes flying around, many of them seem to miss the elephant in the room: their own employees might not be "that" inclined to recommendation themselves.

Continue Reading

What B2B Marketers Need to Know About the Facebook IPO Filing

Guest Post by: Jason Miller

Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world. (You can download the full report here.) 

Continue Reading

5 Social Media Misconceptions (and Opportunities) in Financial Services

Guest Post by: Ed Thompson

The financial services industry feels like it’s not ready for social media. You may think that this is due to regulatory restrictions, but there is more to it than that – and there are opportunities for the brands that overcome these misconceptions:

Continue Reading

What the Social Graph Is and Why It Matters to Brands

The social graph is not a new thing. The concept has been spoken about since at least the 1960s and is simply a way of representing (drawing) all the connections between people. Imagine a small island community of three people with no links to the outside world; you could represent this community as a social graph – showing all three connected to each other.

Continue Reading

All Your Data Are Belong to Us?

Amidst growing public perception that Facebook is using us to make billions of dollars using data we’re freely posting online, there is another sinking suspicion: Web startups we don't keep a closer eye on are monetizing all of our personal data behind our back. Each of us is generating an incredible amount of data on our PCs, laptops and mobile devices each day – whether it’s checking in, liking something online or conducting a search – and all of this data has value for advertisers and marketers.

Continue Reading

Will the Real Social Business Experts Please Stand Up?

Stop what you're doing and check out this thread (on Google Plus of all places) started by Francine Hardaway. She started it off with a simple question.

Continue Reading

Why Movements Are Like Marriage

Companies spend hundreds of millions creating brand heat and product lust. They are highly protective of their reputation and brand, so isn’t it remarkable to think that just 140 characters can make or break it?

Continue Reading
Subscribe to RSS - social media