social media

Is the Internet Becoming the Bot Net?

On the Internet, we’ve reached a tipping point where more than 50% of all Internet traffic is no longer generated by humans – instead, it's generated by a motley mix of search engine spiders, bots, scrapers, scammers, hackers and, yes, spies. We are no longer talking about the Internet, we are talking about the Bot Net – a “bot-mediated reality” where algorithms and bots influence where we go, how long we spend there and with whom we communicate. 

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Social media, Perfect Information and Whether The Best Products Will Always Win

There is a concept in macroeconomics called ‘perfect information‘. In brief (and apologies for missing many details of the theory and debate for a non-specialist audience), this would say that if all consumers know all things, about all products, at all times, then they will choose the best one for them. Taken to its conclusion, this theory would say that the best products would get the highest sales; and conversely the worst products would get no sales. The best products would survive, because they are the best.

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Why Training Staff How to Use Social Media Will Help Your Business

The Information Commissioner’s Office in the UK has warned employers not to ask for the Facebook username and log-in details of their staff or of people who apply for jobs. That this even has to be ruled on will come as a surprise to many – I wouldn’t expect to give my employers access to my house, or to my diary or to my holiday photos. But apparently some employers in the UK (but more in the US) have been asking for this data so that they can get an understanding of a candidate before they hire them, or of an employee they have working for them.

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Social Media Analysis: What Data Can Teach Us

SXSW learnings: Dynamic Pricing

Guest Post by: Rick Burgess

Why we have price tags

The concept of a price tag on every product is actually a relatively recent idea. Up until about a hundred years ago, the expected method of purchasing something from a store was to select what you wanted and then barter for the price you wanted to pay.

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The Social Media Landscape in 2012 – Infographic

Guest Post by: Jon Stokes

Last year I wrote about the social media landscape infographic, highlighting the placement of Facebook and Google as all-encompassing, central networks. Fred Cavazza has published his 2012 version, and this year’s edition has quite a bit to take in – (click the thumbnail to see the full size image).

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Labour or Conservatives: Who’s Making the Best Use of Facebook?

Guest Post by: Alex Truby

In the UK, the Conservative Party and the Labour Party have been the main political rivals since the start of the 20th Century. Today they are vying to capture the hearts and minds of voters on Facebook. But how well are they doing? Here’s a nonpartisan analysis of what these two parties are doing using this social network, and what we can learn from them.

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What's the Future of Russia's Twitter Revolution?

Russia's intellectuals, creative class and Golden YouthRussia’s modern-day Decembrists - failed to bring about revolutionary political change this weekend in Russia despite an enthusiastic past three months that culminated in some of the greatest shows of political opposition since the collapse of the Soviet Union nearly 20 years ago. Embracing tools like Twitter, V Kontakte (the Russian Facebook), YouTube and Live Journal, these young idealists organized massive rallies in the center of Moscow and energized a heretofore politically apathetic middle class.

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Weaving the Social Layer across Your Organization

Next week I am joining thousands of innovators, digital pioneers and social strategists for the interactive portion of SXSW. A highlight of the trip will be joining my former colleagues from social business consultancy Dachis Group who are organizing their third installment of the Social Business Summit—a global series of events which kicks off in Austin.

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Open Journalism: the Benefits of Collaboration

Guest Post by: Richard Dalke

Sky and the BBC have recently been in the news for restricting their journalists’ use of social media. The BBC released guidelines encouraging employees not to break news stories on Twitter while Sky’s new social media guidelines advise against sharing stories from anyone other than their own employees.

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