social media tools

20 Useful Tools

A collection of assorted tools that make my work easier:

1. Instructions for adding bookmarklets to Safari on iPad

2. - bookmark pictures you find online via a browser plug-in; no sign-ups required

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Tracking the Royal Wedding in Social Media

Guest Post by: Monica Shaw

It’s the first Royal Wedding of the digital age, and if you use the internet at all, you can’t avoid hearing about it. In addition to news coverage, people all over the world are tweeting, Facebooking and blogging about wedding-related gossip, photos and trivia. Many brands are taking advantage, too, with wedding-themed products like Pieminster‘s commemorative royal pies.

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22 Social Media Management Tools – a Wiki in Development

Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.

With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. So we’ve come up with a list…

Please think of this list as a kind of “wiki” which we will add to over time. We hope it will eventually become a useful social media management tool resource.

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30 Free Tools for Finding Social Media Influencers

Guest Post by: Jo Stratmann

Our recently launched social media influencers report tests how effective nine of the leading social media monitoring tools  are at identifying influencers.

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Social Media Does Not Just Take Place Online

One of the biggest dangers with social media is to assume that it is only exists online. We see this in the way some brands approach social media – developing a social media strategy that is focused on the tools they are going to use rather than the business aims they are going to contribute to. We also see this in the way some brands allocate budgets for their social media work – associating it with their ecommerce or digital spend can mean that they need to work harder to make sure that social media efforts integrate with what is happening offline.

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5 B2B Marketing Infographics You Can’t Go Without

Guest Post by: Maria Pergolino

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics:

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Checking in to Check People out – Innovative Use of Foursquare Data

Four the last six months, and particularly since the real push on Foursquare at SXSW in March this year, we have seen a real increase in both people using and people innovating with Foursquare. At FreshNetworks we have been using the location-based social media tool with some of our clients – most notably the CatchAChoo London-wide treasure hunt for Jimmy Choo (which ended yesterday with the Jimmy Choo trainer being caught by @tjsaul at l’Atelier de Joël Robuchon).

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Twitter and Facebook Follow Foursquare – 2010 Is the Year of Location-based Social Media Tools

It is a truth universally acknowledged that everybody makes predictions at the end of a year about ‘the big thing for next year’. Sometimes they’re right and sometimes they’re wrong. And sometimes you only really start to notice trends and change when you are in them. In social media it is becoming clearer and clearer that the big thing for 2010 is location-based tools.
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Stop Looking for the Next Twitter

From my latest contribution to Harvard Business

If you are a pundit, or get paid to watch trends, then this message doesn't apply to you. It's your job to go out and find the next shiny object that could influence how we live and do business.

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How Online Communities Are Changing the Way We Watch Television

Earlier this year we posted a series of examples of online communities in the TV industry. We looked at the way ‘old’ and ‘new’ media combine, how television broadcasters and production companies are working with online media. The examples we chose were all of ways in which online communities can be used to provide an additional set of experiences for a viewer, often after a programme has aired. From Channel Four’s Sexperience online community which supported the Sex Education Show to HGTV’s  Rate My Space online community for people to share home improvement photos and tips.

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