It’s the first Royal Wedding of the digital age, and if you use the internet at all, you can’t avoid hearing about it. In addition to news coverage, people all over the world are tweeting, Facebooking and blogging about wedding-related gossip, photos and trivia. Many brands are taking advantage, too, with wedding-themed products like Pieminster‘scommemorative royal pies.
One of the biggest dangers with social media is to assume that it is only exists online. We see this in the way some brands approach social media – developing a social media strategy that is focused on the tools they are going to use rather than the business aims they are going to contribute to. We also see this in the way some brands allocate budgets for their social media work – associating it with their ecommerce or digital spend can mean that they need to work harder to make sure that social media efforts integrate with what is happening offline.
As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics:
Four the last six months, and particularly since the real push on Foursquare at SXSW in March this year, we have seen a real increase in both people using and people innovating with Foursquare. At FreshNetworks we have been using the location-based social media tool with some of our clients – most notably the CatchAChoo London-wide treasure hunt for Jimmy Choo (which ended yesterday with the Jimmy Choo trainer being caught by @tjsaul at l’Atelier de Joël Robuchon).
It is a truth universally acknowledged that everybody makes predictions at the end of a year about ‘the big thing for next year’. Sometimes they’re right and sometimes they’re wrong. And sometimes you only really start to notice trends and change when you are in them. In social media it is becoming clearer and clearer that the big thing for 2010 is location-based tools.
Earlier this year we posted a series of examples of online communities in the TV industry. We looked at the way ‘old’ and ‘new’ media combine, how television broadcasters and production companies are working with online media. The examples we chose were all of ways in which online communities can be used to provide an additional set of experiences for a viewer, often after a programme has aired. From Channel Four’s Sexperience online community which supported the Sex Education Show to HGTV’s Rate My Space online community for people to share home improvement photos and tips.