social media strategy

If 82% of TV Ads Generate Negative ROI, Why Are We Obsessed with Social Media ROI?

Guest Post by: Jo Stratmann

82% of TV adverts generate negative ROI, according to the book The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business, written by a team of three from Accenture.

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Digigen and the Tin Man Join the Futurelab Blog

Well, actually it’s Matt Bamford-Bowes, a strategist and social media expert who focuses on some of the “deeper” aspects of digital life and the way it affects brands, people and the world at large. 

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What Traffic in Mexico City Can Teach Us about Social Media

[I wrote this piece quite a while ago for a collaborative book on social media, but ultimately chose to go with another piece.]

In ‘Traffic: Why We drive The Way We Do (And What It Says About Us)’, author Tom Vanderbilt explains how a right of way is negotiated in some places:

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Why Social Media Is Perfect for The People’s Supermarket

Guest Post by: Simon Phillips

Sometimes on my way to the FreshNetworks office in Holborn my route takes me down a pleasant street called Lambs Conduit.

Recently I noticed a supermarket called simply “The People’s Supermarket”. So I did a little research and it turns out that  The People’s Supermarket is a social supermarket: “A supermarket for the people by the people”.

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Brands Need to Use Social Media Strategically, Not Get Advice from Gurus

Guest Post by: Richard Dalke

2011 is the year of the social media backlash. Well, apparently. Whether or not you believe this, there’s one thing that’s certainly true: this is the year when things will change for social media agencies and for brands.

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Picking a Social Media Agency in Europe – List of the Best

Guest Post by: Jo Stratmann

During 2010 we saw a significant jump in the demand for pan-European social media strategy and execution. In some cases we’ve championed centralised operations and in others we’ve worked with local social media agency partners.

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Setting Your Social Media Strategy – Part 2

Guest Post by: Andrew Spoeth
This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1.
The second step in developing a social media strategy is to conduct an internal social media audit. A social media audit can be a tremendously large undertaking, but it doesn’t have to be.
 
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Setting Your Social Media Strategy – Part 1

Guest Post by: Andrew Spoeth

Where is my company really at with social media? And how can I move forward from a simple, experimental approach, to one where social media is impactful and fully integrated into the enterprise?

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Jeremiah Owyang’s Corporate Social Strategist

Guest Post by: Charlie Osmond

Jeremiah Owyang is one of our favourite social media strategists. Now working at Altimeter he’s well worth following for cutting edge social media thinking. In a world of chatter and hype, he cuts through. I think it’s because rather than hand-waving generalisations his thinking tends to be based in original research.

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Scenario Planning + Managing Your Inevitable Social Media Crisis

I see it weekly if not monthly. Brand or company X goes about their business on a social platform, marketing, putting out fun apps, doling out coupons and yes in some cases, engaging. Then one day, they get attacked by their customers or perhaps an advocacy group. The response tends to always be the same.

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