82% of TV adverts generate negative ROI, according to the book The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business, written by a team of three from Accenture.
Sometimes on my way to the FreshNetworks office in Holborn my route takes me down a pleasant street called Lambs Conduit.
Recently I noticed a supermarket called simply “The People’s Supermarket”. So I did a little research and it turns out that The People’s Supermarket is a social supermarket: “A supermarket for the people by the people”.
2011 is the year of the social media backlash. Well, apparently. Whether or not you believe this, there’s one thing that’s certainly true: this is the year when things will change for social media agencies and for brands.
During 2010 we saw a significant jump in the demand for pan-European social media strategy and execution. In some cases we’ve championed centralised operations and in others we’ve worked with local social media agency partners.
Jeremiah Owyang is one of our favourite social media strategists. Now working at Altimeter he’s well worth following for cutting edge social media thinking. In a world of chatter and hype, he cuts through. I think it’s because rather than hand-waving generalisations his thinking tends to be based in original research.
I see it weekly if not monthly. Brand or company X goes about their business on a social platform, marketing, putting out fun apps, doling out coupons and yes in some cases, engaging. Then one day, they get attacked by their customers or perhaps an advocacy group. The response tends to always be the same.