social marketing

Twitter or Facebook?

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The Application Economy

by: David Armano

Over at Forrester's Groundswell blog, Josh Bernoff recently wrote this in the context of social applications doing well in a recession:

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AdWeek on Target's and Wal-Mart's Facebook Efforts

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Shaping Attitudes on Green

by: David Wigder

An interview with Brett Jenks, CEO, Rare Conservation

Large mammals the like polar bear have a special place in our hearts and our imagination.  They make cute stuffed animals for our kids and capture our fascination when we see them at our zoos.  Today, however, the ice caps are melting and the polar bears are drowning because the ice is thinning.  It is a visible sign that our climate is changing for the worse, and makes for a macabre story.

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Social Perceptions and Altruism Research

by: Roger Dooley

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting work on the neuroscience of altruism.

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