Five Considerations for Social Command Centers

Originally posted on Edelman Digital

It’s no secret that business has shifted to a real-time environment and social media tools are trying to keep up. As a result, organizations and brands must act in real-time. Some organizations have responded by building out what’s becoming known as “social command centers” in order to respond to this shift. Having built and operated our own command center (we call it the Social Intelligence Command Center or SICC), we’ve compiled five considerations for creating a similar space.

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