social change

I was so excited that our Aviva Community Program is getting such good response even before the official launch. It is a very important project for both our client and IC because it is something we truly believe in. It is about 1/ Empowering change in our communities while building brand 2/ Prove that social media is not a hype and if you use it right it is the most powerful communication medium 3/ Authenticity is the key ingredient of marketing, this program is about action and not just words. Check out the program here. It is truly where "Marketing Innovation" meets "Social Innovation".

I am deeply grateful for all that was accomplished by second wave feminism. I love living in a world in which my job opportunities are not constrained because of what's between my legs. That said, I also struggle with the externalities of the accomplishments in the 1970s. This week, I found myself thinking about the role of teaching and nursing in society and the relationship between feminism and those professions.

We need more (and more innovative) social enterprises and I really want to see a top tier MBA programs with specialization in Social Enterprises. Call it B-school needs S-school. There are so many problems out there and sometimes we feel we are almost giving up. Our capitalist system is not adjusting well to these shocks. It is almost pointless for these endless debates on how things got to this point and who is to blame. The point remains: We've got to change it—and change it fast – and change it for the better.

This is a week of design for me, meeting with two talented design practitioners in Boston who are running a very successful company, talked to the folks running two of the top design schools and interviewed 4 designers respectively from London, Brazil, LA and Toronto. And catching with my design reading on the weekend. UK has been a big believer that design can solve many problems and forget the role of economics in many of these issues.