social business

Launching a Social Command Center (Without The Center)

"Social command centers" are all the rage today and it's not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put "monitoring" in place either in-house or in combination with partners. This isn't enough.

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Social Media Cases Study: Tesco and Social Shopping Platform

Guest Post by: Jo Stratmann

You may’ve heard that supermarket behemoth Tesco has signed up for – a service which has been dubbed by its backers as “the Facebook for grocers”.

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Forrester's "Three Social Thunderstorms" at LeWeb

I didn't attend LeWeb this year, but judging by the chatter, one of the more discussed talks was given by Forrester's CEO, George Colony who outlined three "thunderstorms" approaching the tech & business world. I just finished watching his talk, and thought it would be interesting to outline portions of his talk with my take layered on it:

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Social Business: Should You Ban Internal Email at Work?

Guest Post by: Jon Stokes

When people ask me to explain what social business is all about, I’ve found that describing it as an alternative to email for internal communication and collaboration is an easy-to-grasp starting point.

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Social Business: Not How, But What And Why

In a Forbes blog post titled 10 Strategies For Building A Successful Social Business, the author lists what he calls “strategies” for building what he calls a “social” business. Here are a few of them with my take:

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What's on the Horizon for Social Business?

I was recently invited to our Toronto office to talk about social business—both what it is and what's in store for organizations who seek to integrate social as part of how they do business. This is probably the best way to define social business vs. media. While many organizations seek to leverage social media as part of communications, (such as marketing) social business seeks to extract value from doing business in a more social way.

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Become a Social Business

With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online.

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Making Business Decisions through Data

Co-produced with Chuck Hemann on Edelman Digital

What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting through the data and understanding what impact it can have. The social-digital sphere as it turns out is full of data. Some of it is conversational data, some of it is search related, but all of it leaves a digital trail of clues for us to follow, only it’s up to us to decipher those clues. (hint, Facebook loves your data.)

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Social by Design: Design Thinking & Business

From a recent Keynote I delivered at the Constellation Connected Enterprise. "Design" is more important than ever, but greatly misunderstood as a business tool. In addition to the numerous business process design models in the deck—I used Facebook's browser experience as an example of a design problem.

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Is Your Social Business Prepared? Readiness Levels Vary Amongst Organizations

For further proof that "social business" is coming of age, Altimeter recently conducted some research (both quantitative and qualitative) of enterprise grade organizations (1000 or more employees). The report focuses on readiness for crisis scenarios, but includes several best practices and findings which illustrate how organizations need to structure themselves for social business.

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