Why young adults are more connected than ever before and what this means for brands

For today’s young adults (those aged 18-30), access to technology is, alongside education, seen as a critical component of progress and opportunity. A recent survey of 12,000 young adults across 27 countries for Telefónica found that this group believed that not only are they at the cutting edge of technology, but that this gives them a competitive edge.

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Last year, smartphone cameras outsold digital cameras 6 to 1

Last week, research came out from ABI saying that 1 billion cameras had been shipped in tablets and smartphones in 2012.   On the back of this, I wanted to find out the size of the smartphone camera market relative to the digital camera market.

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Stats That Show Why You Need a Mobile First Approach Now

The other week someone asked me what an agency such as Rabbit (where I work) should be focusing on going forward.

My reply, was previously organisations have been talking about a digital first approach.   In other words, concentrate on online channels and content 1st, which then filters into the offline world.   However now the priority has to be mobile first,  you cater in the 1st instance for people who may be consuming your content via their smartphones.

Sounds obvious enough, but some recent stats demonstrate the need to move from theory to practice:

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Future: Cell Phones as Personal Information Filters

This article was originally written for and published by Canvas8 in November 2009.

Pay no attention to the man holding the receiver; it’s the phone itself you’ll need to impress.

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Your Smart Phone Could Also Be a Spy Phone. It Is Possible that It Broadcasts Your Location without Your Knowledge. There's No Place to Hide.

I was watching Eagle Eyes last weekend, I was thinking what happened there is actually not unlikely, we’re being watched every second. Forget about your PC spyware, they’re nothing compared with mobile phone spyware that enabled call- and text-monitoring and most of all allow anyone to tap into the phone from remotely and activate its microphone, even when it is turned OFF.

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Using Smartphones to Save Money on Instore Purchasing

Using the smartphone looks and ideal aid for older people looking to save money by extending comparison shopping into the instore arena.


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