Simple Slogans Double Sales

We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it’s labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality. And while the brand rarely changes, slogans are treated as ephemeral and tend to be changed much more frequently. But, to resurrect an old Coke motto, what if a brand’s slogan was the REAL thing?

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When Slogans Are Haiku

by: Jonathan Salem Baskin

Can you name a current slogan that adds any value to a brand?

I know the dare is a bit contentious. Here are my ground rules:

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