Sigurd Rinde

Un-advertising

by: Sigurd Rinde

According to Business Week, here, Toyota approached at least three major magazine companies to explore product integration - product placement as it goes.

As expected it made a few scratch their heads - "We'll sell our mothers, but this doesn't work" as one magazine executive puts it.

I tend to agree with the skeptics.

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Shhh, Do Not Tell the Managers the Real Reason Why Blogging Is Important

by: Sigurd Rinde

"Blogs will change your business" - front page Business Week a couple of weeks ago.

Read the article, lots of interesting stuff, lots of positive vibes. But a simple clear answer as to why blogs will change your business? Nope, not really.

So as a public service on a Sunday, here are the two most important reasons why corporate blogging matters:

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Customer? Include, Include, Include!

by: Sigurd Rinde

A business organisation exists to fulfil a specific need of an individual, the customer.

But where is the customer on the organisational chart? Why does he not matter in the process of fulfilling his need? A perpetual state of hit and run?

Of course, hierarchies are command-and-control structures. No place there for a customer, unless he is willing to be bullied around.

A dilemma solved by an structural appendix: The marketing department.

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Ladies and Gentlemen, What's Your Business Model? Part #4

by: Sigurd Rinde

More on 'Extreme Business Modelling' - following #1, #2 and #3 and Hugh's here.

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Ladies and Gentlemen, What's Your Business Model? Part #3

by: Sigurd Rinde

Following up on 'what's your business model? #2':

When talking to potential partners and customers I'm asked about our specific 'pricing model' and our 'path to market' - typical Business Model issues.

To that I answer, straight-faced:

"We are extreme business-modelling. We'll have the answers when the time is right."

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Competitiveness or Efficiency

by: Sigurd Rinde

Sometimes when I hear the term "competitiveness" it hits me as ever so slightly aggressive. Fists flying, brats vying for a position in the front row, a tad macho the whole thing.

But it's not, it's about success, delivering great value, being liked, being loved, being human, using a minimum of resources to deliver a maximum of value. Basically it's all good.

It's about doing your very best, accepting that the ones not doing their best will be weeded out. That's life.

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Blind Growth and Social Networking Technology

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Management... duh!

by: Sigurd Rinde

Business process management, document management, customer relationship management, supply chain management, management, management, management...

Managing is what you do to horses. Wielding a whip in the middle of the manège putting the horse through it's paces.

 

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Meetings - a Silent Sigh

by: Sigurd Rinde

Meeting of minds are core to our existence, and almost always a pleasure (except for that chance brush with a surly parking meter overlord of course).

But there is another kind of meeting, mostly an intracompany phenomena: The project workflow node par excellence, the book-ends of any process snippet in our daily Barely Repeatable work day.

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No Ownership, No Accountability - Wikis, Collaboration Software, Social Media, Enterprise 2.0 and How Not to Get Things Done.

by: Sigurd Rinde

The buzz around Enterprise 2.0 / Office 2.0 is palpable, one conference after the other with $ 50 k stands offering yet-another-wiki-version trying to snag the enterprise CTO/CIO.

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