shopping behaviour

Bye Bye Nike, Hello iPod

by: Alain Thys

Remember the days when your kids was asking for the latest pair of Nike's or the latest CD from that rock band you never heard of before?  While, life has moved on and the shift hasn't really be gradual.

According to the Buzz Marketing Group of New York, which track consumer behaviour among teenagers and children, the fashion craze which was still nearly complete among US teenagers in 2003, a year later 63% wanted technology items under the Christmas tree.

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And the Winner is ... China

by: Alain Thys

My previous post on China is already out of date.  Last week AC Nielsen reported that Chinese shoppers visiting Europe spend a whopping $1,781 (€ 1413) per person per trip.  Interestingly, where their fellow-countrymen travelling to non-European destinations mainly bought cosmetics & designer clothes, Euro-visitors focused their spending on alcohol, perfume and tobacco.

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Shanghai and Paris Have Never Been So Close

by: Alain Thys

Prada's has once again hired Rem Koolhaas to open up a flagship store in Shanghai (after NY and Tokyo). What is however much more interesting is the reason they are doing this.

According to Prada Chairman and CEO Patrizio Bertelli, the reason for the brand is not only to generate local sales, yet also to generate awareness and prestige for the brand to drive sales of their products to "chinese tourists visiting Europe".

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