shopping behaviour

Improv Everywhere Mission: Best Buy

by: David Polinchock

So, what happens when the consumer turns your store into their stage? How do you react? Do you call the police, like Best Buy did? Do you enjoy it? Do you take pride in the fact that they picked your location? Do you tell your staff to play with them?

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The Greydollarfella – Yet Another Daft Name

by: Dick Stroud 

Why do people always have to come up with a daft sounding name when they research the 50-plus market? This article in Australia’s The Age is about the overlooked, underappreciated older bloke.

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Automatic Checkout Cuts Impulse Buys

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In-Store TV -- 2004 Study

While doing some research for another project, we ran across this chart from a 2004 Knowledge Network study on impulse shopping. While things may have changed, TV sets running ads ranked almost at the bottom -- with kiosks, floor graphics and in-store radio -- with less them 10% reporting it had any influence on shopping decisions. Anyone know if there's been an updated study?

Download beguiles_aisle.pdf

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One in 5 Shopping Hours in UK is Online

by: Lynette Webb

 Click image to enlarge.

Image was bought from www.istockphoto.com.

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Green Product Challeges

by: David Wigder

Green products can be a win-win for all, aligning societal benefits with consumer ones. More typically, however, green products are challenged by three issues, in that they:

Offer Benefits that Consumers Undervalue
Consumers typically undervalue the social benefits from green products. How could they when social benefits are typically less tangible and represent only one of many considerations when making a purchase decision?

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The End of Shopping - New York Times

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An Identity Crisis for Supermarkets - New York Times

by: David Polinchock

This is the front page article in the NY Times business section today and it speaks volumes to our experience conversation.

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Illegal Downloaders in UK Spend Upto 4.5 Times More on Legal Downloads

by: Alain Thys

In stead of prosecuting illegal downloaders, music companies in fact should be celebrating them as their dearest customers.  That, at least, is the conclusion of a British research by market watcher The Leading Question.

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The Consumer of 2020

by: Alain Thys

How will we be shopping fifteen years from now ? While it's always hard to make an exact prediction, Bain & Company have just made a good effort in trying to map the consumer for 2020.

In short, their bet is that we'll all become cross-over consumers. Regardless of which end of the - widening - income gap we reside, we will finally stop to fit into tidy consumer segments.

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