shopping behaviour

Green Labels as Driver of Consumption and Loyalty Programs

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Price Tag Psychology

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The Pain of Buying

by: Roger Dooley

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI brain scan data with actual purchasing behavior.

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Brain Scan Mind Reading 70% Accurate

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Memo to Malcolm Gladwell: Is Payless Shoes the new Hush Puppies?

by: Dominic Basulto

One of the most interesting examples in Malcolm Gladwell's landmark book The Tipping Point was the case of shoe retailer Hush Puppies, which experienced a hipster revival in the mid-1990s, thanks to the efforts of the "cool kids" in Manhattan.

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Libido-Enhancing Scent Patch

By: Ilya Vedrashko

Someone who figures out how to spray stores with this thing will move a lot of merchandise:

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Concept: Social Retailing

By: Ilya Vedrashko

Welcome Social Retailing (TM) - a technology developed and trademarked by IconNicholson and demoed at the National Retail Federation conference's Store of the Future exhibition.

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Prediction 6: The Socialization of Place Continues

by: David Polinchock

What happens when the social elements of things like myspace leave cyberspace and enter the physical world? Can and should brands use their physical space to help facilitate social interaction in the real world?

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Brain Scans Predict Buying Behavior

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Deal or No Deal

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