shopping behaviour

Sensory Marketing to Jolt Espresso Sales

by: Roger Dooley

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and lighting are all important, but clearly the wonderful coffee aroma is what dominates one’s senses on entering a Starbucks outlet.

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Neuromarketing and Diversity

by: Roger Dooley

Advertising Age revisits neuromarketing, this time in the form of a blog post by Jonathon Feit, Neuromarketing and Diversity Go Hand-in-Hand. Writing about the 2007 American Magazine Conference in Boca Raton (nice work, if you can get it…), Feit posits:

Neuromarketing — assuming its science can be
translated into a meaningful technology — would finally enable

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Smiles Really DO Boost Sales

What’s the first thing a manager teaches a new retail or food service employee? Maybe “Don’t steal the cash!” is first, but right after that is, “Smile at the customer!” It turns out that this is probably even better advice than one might think. Continuing our exploration of subliminal stimuli and their effects on behavior, I wanted to share an intriguing study that shows that exposure to brief images of smiling or frowning faces - too quickly for the subject to consciously process - actually affected the amount test subjects were willing to pay for a drink!

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Emotional Design

by: Roger Dooley

At a conference presentation last week (see Neuromarketing in Montreal), I made the point that the most important frontier for neuromarketers may be product design. Why struggle to make ads more appealing when you could be making the product itself more appealing by tapping into the consumer’s true feelings and reactions?

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The Margin Challenge of Being Green

by: Alain Thys

When listening to the case of TNT Post's sustainability efforts at Marktplein 2.0, I could only conclude that no good deed goes unpunished. And as it's a situation which many companies going "green" may be facing soon, it's one to start thinking about today.

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Radiohead Update, Set Your Own Price Experiment Sells 1.2 Million Albums at $8 Each

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Ignore Your Brain and Get Rich

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Cooler and the Quixotic Quest for Carbon-Neutral Consumption

by: Joel Makower

The notion of carbon-neutral shopping looms large for many in the environmental world. If only we could shop without guilt, knowing unquestionably that the global warming impacts of our purchases were being rendered harmless, we'd all feel that we were being part of the solution to climate change.

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French Supermarket Casino Labels Eco-Friendliness of its Products

by: Alain Thys

Now here's a green programme that's pragmatic, inspiring and at the same time simple enough that it could make consumers care.  In 2008, the French supermarket Casino intends to label its products according to their eco-friendliness.  The move follows an earlier announcement by Britain's Tesco who will start tracking the CO2 footprint of its products.

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Poor Service Results in Major Retail Loss

by: David Polinchock

Anyone who read this blog will say "no kidding" when they read this, but glad to see someone is actually putting some research together. Maybe now people will listen!

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