shopping behaviour

Sexy Pics Beat Ugly Spiders

Continue Reading

Online Gamers Leave American Cars for Imports

by: Scott Goodson

gamers.png

The majority of gamers own American-made cars (24% Ford, 18% Chevrolet). However, 79% are planning to buy an import for their next car (41% Toyota, 41% Honda, 25% Nissan and others).

Continue Reading

Comfort Shopping: Sad Customers Buy More

by: Roger Dooley

Most merchants would include "happy customers" as a key part of their
mission. Oddly, new research shows that sad customers are likely to
spend more money when shopping. Merely watching a sad video clip caused
subjects to pay nearly four times as much for a water bottle than
subjects who watched an emotionally neutral clip.

The new study released
Friday by researchers from four universities goes further, trying to

Continue Reading

Bridging The Gap Between Online and Offline Shopping

Continue Reading

Technology and the World of Consumption

by: danah boyd

I
had just finished giving a talk about youth culture to a room full of
professionals who worked in the retail industry when a woman raised her
hand to tell me a story. It was homecoming season and her daughter Mary
was going to go to homecoming for the first time. What fascinated this

Continue Reading

Does Your Retail Have a Soul?

by: David Polinchock

I know, you're thinking that it's a dumb question relating to a whole
bunch of mumbo jumbo, new age stuff, but let me explain. On the Friday
after Christmas, Sarah DaVanzo & I spent the day walking through
all of the shops along Madison Avenue, starting at about 59th Street.
We visited all of the high-end, luxury stores for about 20 blocks and

Continue Reading

How to Increase Customer Pain

Continue Reading

Cyber Monday Impulse Buying

by: Roger Dooley

Cyber Monday is one of those recent inventions that seems a bit
suspect. Is the Monday after Thanksgiving really the biggest ecommerce
sales day? It looks like Cyber Monday will have to work hard to beat
Black Friday, when reports indicate that shoppers spent over $500 million
online. Just in time for the online sales blitz, Web marketing expert

Continue Reading

Black Friday Neuromarketing

by: Roger Dooley

Across the U.S., retailers launched massive ad campaigns for the day after Thanksgiving, a.k.a Black Friday.
The biggest shopping day of the year offers retailers a major
challenge: how to get people into THEIR store, because once there the
customers may spend a good part of their holiday gift budget. While
most of the stores use the unsubtle approach of marking a small number
of items down to ruinously low prices, there’s certainly some

Continue Reading

Screenshots: Kinset 3D Shopping Browser

by: Ilya Vedrashko

Kinset is a new company that builds
virtual 3D storefronts for online and multi-channel retailers. The
storefronts can be viewed with a special browser that comes in a rather
small download. One of the potential applications for the service is a
virtual environment that can be used to test real-world store layouts,
and this video shows how these storefronts are generated and populated with merchandise.

Continue Reading
Subscribe to RSS - shopping behaviour