shopping behaviour

Green Consumers and the Recession: Is It Really Different This Time?

How have consumers' green shopping habits changed during these tough economic times? There are at least a couple schools of thought: one, that green consumerism has gotten steamrolled by the recession, viewed as a luxury no longer affordable; the other, that green shopping has endured as consumers go back to basics, rethinking the need to consume, redefining what it means to be fulfilled, and becoming less wasteful and more conscious of the impact of their purchases.

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Clothes for the Older Women - as Bad 'On' as Off-line

by: Dick Stroud

There is an excellent article in the WSJ about the idiocy of why companies continue to ignore the spending potential of older women. If you have a WSJ subscription you read it here.

The focus of the article is about the way that the new online fashion sites continue to ape their off-line equivalents.

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Optimizing Retail for Frugal Times

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Researching before Purchase Increases with Age

by: Dick Stroud

A survey of 1600 UK consumers found that about two thirds of Britons regularly check the Internet for material about an online retailer before committing to a purchase. It appears that consumer-created content, such as online reviews or blog posts, are read by 46 % Britons prior to buying recommendations on a specific product before buying it.

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Two Presentations on Shopper Marketing

by: Alain Thys

Last week I was in Bucharest to present at the Shopper Marketing Conference which was organized by our great friends at Evensys. For the perusal of the people who participated in this event, or who ever else is interested, I have uploaded PDF’s of the presentations for downloading here (Slideshare versions following shortly).

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If Green Fails Go Grey

by: Dick Stroud

Tesco, the mega UK supermarket group, has just announced that it is pulling out of building an eco-town.Overseas readers - you really don’t want to know about eco towns other than to say it is a UK Government initiative that has created widespread anger and derision. Corporates who were daft enough to become associated with the project are now doing the proverbial rats and sinking ship trick.

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Retail Design Diva -- Has Shopping Lost Its Charm?

by: David Polinchock

This was at the heart of our discussion about the socialization of place and now there seems to be some numbers to support the theory. Here's what we think. As more & more people do their actual purchases online, what's to become of the physical real estate of retail?

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Mega-Branding: The Purple Oreo Problem

by: Roger Dooley

In Decoy Marketing, I described my befuddlement when staring at a shelf full of shaving gel product variations. In that case, a jumbo-sized can at the same price as the regular-sized cans put an end to my indecision. It turns out I’m not the only marketer with an eye on the shaving gel shelf.

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Danger in Discounts

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Better Branding with Chocolate and Sex

by: Roger Dooley

Fantasizing about food and sex can reduce pain. (And you always thought those fantasies were a waste of time…) People in emotional or physical distress often turn to “comfort foods” - new research shows that just thinking about these foods can have a significant effect.

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