This post started when I saw a tweet about this article on Econsultancy on being customer centric and how important it is for companies today. I thought that article was well done, so my issue is not with their content or the position it takes.
I recently wrote an article for OPENfor.business entitled, “Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential?” In it, I explained that some CEOs try to explain why brand-building isn’t relevant or possible for them by claiming “Our situation is different.” But the unique challenges they think face are, more often than not, really just excuses for not having the commitment, discipline, and focus to build a great brand.
I wrote yesterday that the way holders of stock in companies are treated amounts to benign disregard, at best, and fascist manipulation, at worst. So we can complain that execs are either 1) getting to rich, and/or b) dumber than dumb, but we'll grow old and bitter (and poorer) if we wait for corporate boards and government regulators to step up and change things.
If many corporate leaders have run their companies as drunken sailors at the till (or, more aptly, like wolves with the key to the hen house), maybe it's time for true stockholder revolutions, and the initiation of real, voter-driven democracies?
I had a chance to present to members of the Luxury Marketing Council of Southern California a few weeks ago, and they challenged my thinking -- and got me thinking -- about how to apply a brand is behavior approach to selling autos coming out of Detroit.