4 Content Marketing Lessons from the Kony 2012 Campaign

On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The 30-minute, slickly produced video narrated by Jason Russell explains the atrocities of Joseph Kony, leader of the Lord’s Resistance Army in Africa, who many consider to be the most brutal criminal in the entire world. The stated goal of the film is to raise awareness of Kony in order to put pressure on American politicians to bring Kony to justice.

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