serious games

by: Eliane Alhadeff (via: Business & Games)

Skillsmart Retail is a genuinely enjoyable game. Although its target audience ranges between 14 to 19 year olds, I've seen some senior retailers and marketers having a great playful time as they go through the various quizzes and game levels.

by: Eliane Alhadeff (via: Business & Games)

by: Eliane Alhadeff (via Business & Games)

After publishing my recent post "Serious Games: A Sizeable Market - Update" late June, I've received quite a few inquiries about the availability of any market report/number crunching for the segment.

by: Eliane Alhadeff 

Late June, the Coushatta Tribe of Louisiana, located near Elton, announced a partneriship with Red Knight Learning Systems of Dallas to develop innovative digital learning media for their new high tech Coushatta Heritage Center.

by: Eliane Alhadeff 

Via: Mass High tech News

The ideas for Serious Games technology -- from military simulation to personal health care -- are coming quickly for entrepreneurs, but establishing a business model is a different story.

Serious Games challenging us to play a better future

by: Eliane Alhadeff

In my previous post Serious Games, Serious Money: A Sizeable Market, dated March 12, 2007, I've tried to extrapolate a few "back of the envelope" figures for the actual size of the Serious Games market, departing from PricewaterhouseCoopers' media outlook report 2006 for the video game sector worldwide.   

by: Eliane Alhadeff (via Business & Games)

by: Karl Long

This is a great presentation from Shufflebrain that talks about game mechanics in the context of social software. This is a wonderful expression of something that I have felt intuitively about social media for some time, but have never been able to articulate.

by: Karl Long

“Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market” of people who want to “train their brain”.

With tag lines like:

by: Karl Long