selling

Want a new product to sell well? Pile on the benefits, yet don't change the customer experience

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Turning Data Into Dollars: Wal-Mart Said What?

by: John Sviokla

The front page of yesterday's Wall Street Journal reported how Tesco in the UK is beating up on Wal-Mart's Asda chain by using Clubcard data to analyze their customers and create new offerings including providing beer discounts for new fathers who can no longer head to the pub, increase their beer purchases when they pick up the nappies for Junior.

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Blogs Are a Great Way to Make Things Happen Indirectly

by: Lynette Webb

 Click image to enlarge.

Image from Flickr CC thanks to Thomashawk
www.flickr.com/photos/thomashawk/123975775/.

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The Art of Customer Service, Part II

by: Guy Kawasaki 

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The Art of the Executive Summary

by: Guy Kawasaki 

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Luring MP3ers Back to the Mall - January 01, 2006

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