selling

As consumers, we love more pictures of products we’re interested in.

Close-ups, multiple angles, etc. ensure we know what we’re buying. One person might buy a running shoe for its stylish appearance, but another might be most interested in its sole design. Yet another might want to examine the lacing or ventilation.

Shark Tank can teach you a lot about how to sell — at least, that’s my takeaway from hearing the stories of Shark Tank contestants.

You may not sell to chimps and bonobos, but a fascinating new experiment shows that our human preference for the positive is an evolved trait and deeply rooted in our psyche.

Years ago, I read about the sales strategies employed by a remarkably successful car salesperson.

One of them was to never pre-judge customers. 

Could one tiny line of text on a product page increase your sales? A recent A/B test published by WhichTestWon says yes.

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten.

And here’s our reading list for this week:

Eloise Keating (@ellykeating)’s Brain gain: How neuroscience can improve your business’ marketing today picks up some of the key points from my Australian speech at the Creative Fuel Conference in Sydney.

Here’s some of the interesting stuff we’ve gathered during another 7 days… add your own find in a comment!