self-service

Killing Retail Giants

(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these posts and focus specifically on small businesses.

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Turning ATMs into Automated Thinking Machines

Arguably, the invention of the ATM by IBM nearly 40 years ago was one of the greatest moments in the history of modern consumer banking. These ATMs revolutionized the way we thought about bank tellers and forever changed the way we spend money.

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Co-creation 2: Real-time Self-service

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